ALBACETE. The Designation of Origin Manchuela has been proposed to conquer the Asian market, for which travel to the International Fair of Wine and Spirits Hong Kong, one of the most important sector in the continent.
This trade mission was presented this morning by the president of the denomination of origin, Cecilio Gonzalez, the vocal Juan Miguel Cebrian, and Exitalia manager, Rafael Jávega, in the context of one of the main features that differentiate the designation of Origin Manchuela is its constant efforts to promote and open new markets.
Thus, from 2 to November 8, ten wineries undertake this trade mission, which was organized by the company Exitalia. The wineries are: Payment Alto Landon Winery (Landete), Bodega Vitivinos Annunciation (Villamalea), Bodegas Vega Tolosa (Casas Ibáñez), Bodegas San Gregorio Magno (Navas de Jorquera), Bodega Villava (Villarta), Nuestra Señora de la Head (Casas Ibáñez), Nuestra Señora de la Estrella (The Herrumblar), San Antonio Abad (Villamalea) Iniestense Peasant Union (Iniesta) and Lordship of Júcar (Casas Ibáñez).
Rafael explained Jávega "these wineries are located in its own booth, located in the Spanish pavilion, but allows the identification of brand."
Cecilio Gonzalez said that this trip, "to be able to make thanks to the aid of the CMO", "will mark a before and after in the Designation of Origin Manchuela". Thus, the president said that wineries are prepared to compete in this new market and this mission is "an outpost for then each company to continue this work."
Juan Miguel Cebrian, for his part, recalled that the Bobal variety, native to the Manchuela, "you can do as much or more good wine than any other variety," as has been demonstrated from Bodegas Vitivinos whose wine has won Azua This year the Grand Prize Selection, awarded by the Board.
Furthermore, during the day throughout the fair is expected to perform Manchuela Appellation some acts of their own. For example, on Wednesday, November 4 has organized a signature cocktail for 20 wineries from around the world, you will encounter the DO Manchuela, for international buyers who have been invited to over 500 professionals, including VIP buyers, buyers of chain stores and wine lovers from all countries.
On the other hand, on Friday, November 6 at the Wine Tasting Session of the Wine Gallery will be held a short presentation on the DO Manchuela and every one of the wineries participating in this project, which will hold a tasting of two of their wines. This wine tasting will be promoted by the fair organization in local print media industry-specific brochures, web and public address during the Fair.
Exitalia's work has been to facilitate the most of the participants' work, taking care of logistics management and technical and human resources of the project to ensure the success of this mission. "The Exitalia international department has been created to assist and support companies in the internationalization of their products," said the manager, who has acknowledged that it "is a big challenge" but "we hope this will help businesses out of the crisis. "
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